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So you want to be a confident copywriter?
Join the university-level certification program that gives you every fundamental you need to succeed.
In 7 months of mentorship, go from strong writer to skilled copywriter — and emerge with clarity, competence, and community for life.
464 graduates trained
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Founder & Instructor
“It saved me 3-4 years of heartache”
I thought many times before taking the plunge — I thought I'd be able to go it alone, work it out myself. Now that I've taken it, I can see it would've taken me 3-4 years at least to gain that big-picture, solid understanding.
CopyTribe saves me heartache every day —
I know I'm doing it right. No more second-guessing.
It was worth every penny.
— Chani Pollins, Brand Strategist & Copywriter, chanipollins.com
“CopyTribe met all my goals”
I wanted to learn how to write copy and start my freelancing career — and I did!
CopyTribe met all my goals: the basics of writing copy, the logistics of starting your solopreneur business, and the research behind good copy. Plus, I developed my network of copywriters.
But the biggest benefit was having access to senior copywriters for all these months.
With regular critiqued assignments and weekly moderators in Slack, I had access to mentors that I couldn't have found on my own.
— Morgan Hugoboom, Content & Copywriter
"It prepared me with everything I would need as a copywriter"
As a newcomer to copywriting, I wanted to understand more about it — and how to build a copywriting business.
Now, after CopyTribe, I feel prepared and confident to do exactly that.
I was surprised at just how much input we received from coaches and Slack moderators. The clarity of the modules is excellent, with continual review of concepts — plus examples — so you don’t feel overwhelmed. It’s easy to see how much effort Michal puts into each class.
— Yitzi Smith, Email & Web Copywriter
Is CopyTribe potentially for you?
You tell me. Are you a...
COPYWRITER
You want to master copy in an organized, methodical way — and get a process for all the most common kinds of copy — so you're not getting CAUGHT shooting in the dark.
You are a...
NEW-ISH — but talented — COPYWRITER.
You’ve already got a couple of projects under your belt.
You’ve got a knack for writing effective copy.
Words that get people to feel something, do something.
You’ve been dabbling here and there as a copywriter — and doing...okay.
But for most things, you've been relying on your GUT.
From
- Outlining a page
- Choosing your tone
- Troubleshooting client management issues (UGH)
...to finding viable projects to begin with!
(Where ARE all the good clients hiding??!)
The truth:
your gut (and ChatGPT) only goes so far.
That’s why you get nervous before taking on any new project.
Especially something you’ve never done before.
It’s only with
blood, sweat, and an embarrassing amount of Internet scouring
plus revision after revision
that you finally give Client what they want.
And even then...
- When the project’s buttoned up and put away,
- The invoice is all paid up,
(“Thank heavens they actually came through and paid this time!”)
Does your copy actually DO what it’s supposed to?
Is your copy worth paying for?
You wish you could know,
with confidence,
that your work is strong.
And it’s not like you haven’t tried.
You follow some top copywriters — even subscribed to their lists.
Well, people who seem like they’re good copywriters.
You think.
They share strategies that should work...theoretically.
(They also try to sell you stuff. A lot of stuff.)
What if instead of just wishing, you KNEW with every fiber in your being that every word you put on the page is strategic — because you've mastered every foundational copy skill you need as a copywriter...and received detailed critiques on your copy from a team of world-class copywriters?
But it’s so hit-and-miss.
They’re not answering the questions you really need answered.
And they’re not available to answer project-specific dilemmas and questions.
So just wing it, you told yourself.
Who needs them? I’ll use my instincts.
But that equation didn’t quite pan out.
Your instincts
+
Client’s random (but insistent) input
=
a meh, generic, untargeted mess
Translation: your copy was a cringeworthy disaster
- I’m a good copywriter
- I’m a good copywriter
- I’m a good copywriter
- No you’re not
- No you’re not
- No you’re not
And your client roster (and bank account) kinda agrees.
OUCH.
So you do it.
You shell out the cash...and buy one of those packaged courses from a brand name copywriter.
-This is it, you think.
-This is my salvation.
-Now I’ll finally know what I’m doing.
You’re so happy,
you don’t even notice that all these courses are either….
So the videos sit on your hard drive, unwatched, for months, because there’s no group energy, no assignments, and no accountability
So none of the great material gets internalized (or remembered), because you’re not concretizing it with real, critiqued work
So you feel awkward and out of place, surrounded by language you’d never use and belief systems you’d never buy into
And you realize…
- Blog posts are good
- LinkedIn posts are good
- Content-only courses are good
But they will never give you the genuine confidence and skill that comes with a structured experience + hands-on mentoring.
You are a...
SKILLED MARKETER WHO WANTS TO
WRITE KILLER COPY
You coordinate a lot of campaigns – and you need copy for ALL of them.
You're confident about other aspects of marketing, but you never learned copywriting comprehensively or systematically.
You try to write it yourself, but you’re shooting in the dark.
You just don’t feel confident.
And even when you delegate or outsource the copy — you're still not sure if the copy is any good.
Because you don't have a rubric to evaluate copy.
You sort've know when you’re looking at good copy —
but what is it about it that actually makes it good?
Not to mention that finding + retaining top copywriting talent is tough:
(More than $4500 for a
4-page website 😲)
(You have to brief them on everything from scratch!)
(“A 3-week wait? But I need it in 2 hours!”)
You hate feeling like you're missing an essential weapon in your marketing arsenal.
What if you could master the fundamentals of copywriting in a crystal-clear, memorable way – and amplify your performance as a stellar marketer?
Introducing...
CopyTribe 7.0
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The university-level, cohort-based mentorship program that covers every fundamental you need to succeed as a copywriter.
You can expect:
- challenges (to put your learning into practice)
- critiques (to take your copy from so-so to so good)
- personal mentors (to give you individualized feedback & advice)
Across 23 modules, 16 masterclasses, and ongoing live moderation from mentors you come to trust, CopyTribe walks you through every step of the copywriting process. Get skilled in every core project type, with personal guidance — and accountability that pushes you to the finish line.
And emerge with the confidence, clarity, and craft to honestly call yourself a certified copywriter.
Plus, if you upgrade to the Profitable Freelancer course, you get:
14 packed modules that provide you with fundamentals of marketing + business — so you get ALL the tools you need to run a sustainable business, in one place.
(Because it's never as simple as get job, do job, get money. 😉)
“I gained confidence, community, a business mindset — plus instant credibility as a copywriter”
With CopyTribe, I connected to a helpful community, built the confidence to market my skills, and gained the mindset of a business owner, not a flapping freelancer.
And it opened the doors to a profitable business.
When I started out, I was hired by 2 clients because I completed CopyTribe; no questions asked.
— Adam Kirsch, AK Copywriting, adamkirsch.co
"Even with 3 years of experience, I was learning new things."
I was hesitant to sign up because I’d taken other courses in the past — and I had 3 years of experience as a copywriter. But I specialize in web copy and I love Michal’s work, so I was keen to see how she approaches projects in terms of process, strategy, and research.
Michal is clear, concise and easy to understand. Even when I was already familiar with the topic, I still found myself learning because the information and examples are presented differently.
I was also surprised by the impressive amount of support from moderators in Slack. I've made strong, strategic connections through CopyTribe that I know will prove useful over the next few years. Whether I need to outsource work to other copywriters or get my work critiqued by a more experienced one — I know who to call!
— Jennie Hawkins, jenniehawkins.com
“I’d spent over $7,000 on courses. CopyTribe was the ONLY one that propelled me forward”
The ONLY course that propelled my career forward (out of many courses costing upwards of $7,000) was CopyTribe. I was able to get the actionable steps I needed, the confidence (an authority reviewed my work and gave it thumbs up!), the personal direction (like which niche is best for me) plus the leads. It gave me the start that completely launched my business.
Getting critiqued by high-level copywriters, reading and learning from other people’s work — you don’t get that ANYWHERE. I became very close with my accountability partner — we still work on jobs together and refer each other leads.
— Melanie Coffman, melaniecoffman.com
"Being held accountable made all the difference."
I found the program extremely validating. I got a solid foundation with structured instruction from a highly experienced copywriter, without sifting through 500 pages of search results.
I didn't realize I needed accountability until I took this program. And the fact that seasoned copywriters in the trenches reviewed my challenges and gave detailed feedback made the whole experience more fulfilling and validating.
This accountability means it’s more likely for members to finish the program ⇐ I say that as a person with a few courses collecting digital dust.
— Hannah Cattouse, Freelance Copywriter
“This is not a course. It's an incubator to help launch your business”
Before, I was accepting whichever clients happened to call, without any process, and I was definitely undercharging for my services. Now, I have much more direction. I’m raising my rates, sending out contracts, and asking for deposits. I'm working on figuring out which types of jobs/clients I want to be working for (and which I don't). I'm also developing more confidence in reaching out to new clients.
CopyTribe propelled me from a scattered, shooting-in-the-dark, part-time freelancer to the owner of a bez"H growing business. That change in mindset alone was worth it!
I would recommend this course to anyone.
— Gila Arnold, The Storyseller Copywriter
“This is not just a course. It's an incubator to help launch your business”
Before, I was accepting whichever clients happened to call, without any process, and I was definitely undercharging for my services. Now, I have much more direction. I’m raising my rates, sending out contracts, and asking for deposits. I'm working on figuring out which types of jobs/clients I want to be working for (and which I don't). I'm also developing more confidence in reaching out to new clients.
CopyTribe propelled me from a scattered, shooting-in-the-dark, part-time freelancer to the owner of a bez"H growing business. That change in mindset alone was worth it!
Did I make my money back? It took only 3 months — and I participated in the course twice. From direct referrals through CopyTribers alone, I earned back nearly the full amount. And from gaining the confidence to raise my rates and reach out to new kinds of clients, I've more than made it back.
I would recommend this course to anyone.
— Gila Arnold, The Storyseller Copywriter
“I’d spent over $7,000 on courses. CopyTribe was the ONLY one that propelled me forward”
The ONLY course that propelled my career forward (out of many courses costing upwards of $7,000) was CopyTribe. I was able to get the actionable steps I needed, the confidence (an authority reviewed my work and gave it thumbs up!), the personal direction (like which niche is best for me) plus the leads. It gave me the start that completely launched my business.
Getting critiqued by high-level copywriters, reading and learning from other people’s work — you don’t get that ANYWHERE. I became very close with my accountability partner — we still work on jobs together and refer each other leads.
— Melanie Coffman, melmarketingmagic.com
Go from skilled writer to
confident copywriter
In 7 packed months, you'll get the knowledge, skills, critique, mentorship, and accountability
to grow your copywriting career with confidence.
- Learn the most critical copywriting + persuasion techniques
- Craft copy that gets results
- Command respect from your clients
- Accept work with confidence because you actually know what you're doing
- Tackle projects without a pit in your stomach because you've got a process down pat
- Become an invaluable member of your client's marketing team
- Wondering how much to charge
(Google’s range for website copy pricing is $25-$25,000???) - Begging for payments (How could it be that a CHARITABLE organization isn't even paying me?!?)
- Giving clients HOURS of your time, unpaid ("We just have one small question")
- Cold emailing despite ZERO responses (doing the same thing over and over again, a la Einstein)
- Accepting every willing client (even the ones who say “the check is in the mail!")
WHAT'S INCLUDED
“So...what will I get in CopyTribe 7.0?”
✔ ONE LIVE meet-and-greet group call to get acquainted (before we start reviewing each other's work...and becoming each other's biggest supporters)
✔ TWENTY-THREE content-packed Craft of Copywriting Modules that will turn you from a “writer-for-fun” to “writer-for-funds”...and serve as the foundation of any copywriting you’ll ever do
✔ SEVEN make-it-real challenges, carefully notated and scored by handpicked pros, so your knowledge goes from “theoretical” to “practical” (and you build an A-list portfolio too)
✔ SIX LIVE Q&A calls where you can ask questions on the videos and crystallize your understanding — and feel stimulated and energized from the group dynamics
✔ VISUAL-HEAVY slide decks from all trainings, so if you need to review any of the modules in 2 or 3 years’ time, you've got everything you need, clearly laid out + easy to find
✔ LIFETIME access to all videos + recordings, so you can review trainings on your own time (read: SUPER relevant client project just materialized, and you need a refresher ASAP)
✔ TWELVE comprehensive cheatsheets, including actionable checklists for conversion copy, research, and emails. Don't wonder if you're on the right track — refresh your knowledge in seconds with skimmable cheatsheets and guides
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✔ COMPLETE VAULT of 11 past copywriting masterclasses from expert marketers, including Justin Blackman, Eden Bidani, Jacob McMillen, Shlomo Genchin, and more
✔ THE TWO-PART Writing Mastery Course — two modules covering the core fundamentals of strong writing, because great writing is a prerequisite for great copywriting
✔ FULL ACCESS to our private Slack community so you enjoy eye-opening conversations, warm camaraderie, and invaluable relationships (read: future collaborations) with professionals you come to know and trust
✔ TRI-WEEKLY OFFICE HOURS from experts so you get your questions answered (“How do I answer THIS client?!”), insightful guidance as you figure it all out (“Am I applying this formula correctly?”), and support from warm, experienced mentors who get it
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✔ THE ULTIMATE Copywriter’s Pricing Guide — a 97-page directory that gives new (and not-so-new) copywriters clear pricing direction for 105 common copy types — plus FAQs on pricing fundamentals — to save you the agony of second-guessing every quote, and make sure you’re not highballing...or lowballing
THE CONFIDENT Copywriter Template Vault AKA Michal’s treasure trove of client management and research frameworks.
Skip the Google-frenetics (Whaaaat? 3.8 million results for “client questionnaire”???) and use the templates Michal's team uses every day for their agency clients. Save hours of time and project confident professionalism.
The vault includes:
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✔ THE COMPREHENSIVE Client Discovery Questionnaire Packet that Michal's team uses (for every single client) to get the information they need to write high-converting copy — without pulling teeth or spending hours on the phone. Includes versions for smaller projects and larger projects
✔ NON-PROFIT Discovery Questionnaire tailored to NPO clients, so you don’t have to spend hours editing your questionnaire — and won't forget essentials, like asking about their donor base
✔ TARGETED LinkedIn Profile Questionnaire so you can gather all the info you need to write a compelling client profile with just one meeting (and zero “just one more question!” emails)
✔ THOROUGH Competitive Analysis Template so you can analyze your client's industry, organize your findings, clarify their positioning in relation to their competition…and show your client you know how to approach a project strategically
✔ THE COMPREHENSIVE Customer Interview Template with 33 tried-and-tested-and-refined questions to get maximum value — so you avoid pat answers and shallow insights like “Great product! Super useful!”
“So...what will I get in CopyTribe 4.0?”
Brace yo’self...it’s a LOT.
✔ One LIVE meet-and-greet group call to get cozy and comfortable (before we all start tearing each other's work apart...and becoming BFFs)
✔ Nine CONTENT-PACKED Craft of Copywriting Modules that will turn you from "writer" to "profit-generator"... and serve as the foundation of any copywriting you’ll ever do
(Value: $4500)
✔ Eight FUNDAMENTAL Marketing, Pricing, Business & Client Modules you must know by heart if you plan on doing any kind of (profitable) freelance work in this lifetime
(Value: $3600)
✔ Eight make-it-real challenges, carefully notated and scored by handpicked pros — so your knowledge goes from “theoretical” to “practical” (and you build an A-list portfolio too)
(Value: $2800)
✔ Lifetime access to all videos + recordings, so you can review trainings on your own time (read: SUPER relevant client project just materialized, and you need a refresher asap)
(Value: $1500)
✔ Visual-heavy slide decks from all trainings, so if you need to review any of the modules in 2 or 3 years’ time, you've got everything you need, clearly laid out + easy to find
(Value: $1200)
✔ Detailed peer reviews of your work from talented writers like you (on top of the designated challenges), so you get clear, specific feedback on what you’re doing right — and where you can improve
(Value: $499)
✔ The Comprehensive Copywriter Contract We've spent 4+ years refining — with ALL the terms & clauses that will protect you (so you don’t have to learn through *pricey* mistakes and weeks of grief)
(Value: $195)
✔ Exclusive access to our buzzing Slack community so you enjoy eye-opening conversations, warm camaraderie, and invaluable relationships (read: future collaborations) with copywriters & designers you come to know and trust
(Value: $3000)
✔ Regular Office Hours from experts so you get your questions answered (“How do I answer THIS client?!”), exceptional guidance as you figure it all out (“Am I applying this formula correctly?”), and support from warm, experienced mentors who get it
(Value: $2400)
✔ THE ULTIMATE Copywriter’s Pricing Guide with clear pricing and guidelines for 26 core copy types — to save you the agony of second-guessing every quote, and make sure you’re earning every dollar your work is worth.
(Value: $99)
“It saved me 3-4 years of heartache”
This course is worth every penny!!!
I thought many times before taking the plunge — I thought I'd be able to go it alone, work it out myself. Now that I've taken it, I can see it would've taken me 3-4 years at least to gain that big-picture, solid understanding. CopyTribe saves me heartache every day — I know I'm doing it right. No more second-guessing!
— Chani Pollins
“CopyTribe filled in all the gaps”
I took the VIP track ($4.5K) and made it back in 1-2 months.
I used to be confused about how to complete different types of projects — CopyTribe filled in all the gaps.
— Andre Johnson, Conversion Copywriter
“You learn by doing — the best way to learn”
I was a complete and total newbie, and today I have a bit of real-life experience, including a taste of working with clients. That is the best result a course can provide. Plus, I actually got my first paid projects directly through the CopyTribe community!
One of my favorite parts of the program were the Q&A calls — because we could interact live and get answers to our questions. What I truly appreciated about Michal and her team: EVERY question is answered if time permits. I believe the true value of the program lies in the critiques. I'm grateful that the course allows us to do "challenges" and get feedback on them from successful professionals in the field. I gained both experience and confidence from every challenge.
— Silvia Adamyova, Copywriter & Content Writer
"The best copywriting course I've taken"
I've worked as an in-house copywriter at a medical school and as a contractor at top-tier agencies like Ogilvy and Razorfish, but I still felt there were gaps in my knowledge and skill sets. So I took a number of online copywriting courses. My experience confirms that CopyTribe is the BEST in terms of the organization of its content, feedback, support, and accountability.
I particularly value the detailed reviews and challenges. Completing these assignments honed my skills in copywriting AND strategy. It also helped me expand my existing portfolio. I am also grateful for the bonds I built with my copy coaches and fellow Tribers. They are helping me move forward so I feel empowered and supported.
CopyTribe is a high-ticket programme — but worth every dollar and minute spent.
— Eloïse Lau, Copywriter
And that's not all 😊
In the Profitable Freelancer, the optional business course upgrade, you'll get:
✔ THIRTEEN value-packed Business Management Modules that set you up with every fundamental you need to run a successful freelance business — marketing, lead generation, client management, and more
✔ THREE LIVE Q&A Calls with Michal where you can ask questions on the videos and crystallize your understanding — and feel stimulated and energized from the group dynamics
✔ THREE make-it-real challenges
reviewed and scored by seasoned business owners and marketing pros. So your knowledge goes from theoretical to PRACTICAL
✔ EIGHT go-to cheatsheets
you'll pull out again and again. Get short, skimmable summaries of the core points of each module so you can refer to them whenever you need.
✔ LIVE Portfolio-Pro Workshop
so you can actually get started on your portfolio with live guidance — and without the procrastination, frustration, and agonizing that comes with trying to do it alone!
✔ THE COMPREHENSIVE Freelancer Contract with all the essential terms & clauses Michal and her team have compiled over 10+ years and dozens of conversations with colleagues
THE PROFITABLE Freelancer Template Vault
AKA Michal’s treasure trove of client management templates.
Skip the Google-frenetics and use the templates Michal's team uses every day for their agency clients.
Save hours of time — and project confident professionalism.
The vault includes:
✔ THE ABRIDGED Email Agreement Template so you can set expectations + define scope within a short, uncomplicated email — and know you haven't left out anything crucial
✔ THE COMPLETE Proposal Template
with the 8 must-have sections of a complete, winning proposal (so you can build your own template to use again and again — without starting from scratch)
✔ THE COMPLETE Guide to Best Freelancer Apps so you can skip wasting money on apps you'll never use — and set up your business with the apps loved by countless other freelancers like you
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✔ EXHAUSTIVE Retainer Contract refined over years + based feedback from dozens of copywriters, so you can set up successful (read: profitable + resentment-free) retainers where both you and your client win
(Value: $195)
✔ COMPREHENSIVE Freelancer Contract that you’ll pull out over and over again, adapting for the project at hand — and feeling confident that the scope, timelines, and deliverables are crystal-clear and everyone’s interests are protected.
(Value: $69)
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✔ GO-TO Checklists that you’ll pull out again and again as you set up and run your business for maximum success, efficiently and painlessly
(Value: $49)
CURRICULUM
“Details, details, I want details!”
What’s inside those CopyTribe modules?
37 content-packed modules to help you become
skilled, confident, and empowered
PRE-REQ 01
SEVEN STRATEGIES FOR STRONG WRITING THAT SINGS
Part One
In this module, you’ll:
- Discover the secret behind why some writing is SO MUCH MORE compelling than others
- Learn 5 strategies to mercilessly keep your writing fluff-free
- Review why active writing is so much better than passive
- Understand what “symmetrical” writing is and why it’s a crucial ingredient of good writing
PRE-REQ 02
SEVEN STRATEGIES FOR STRONG WRITING THAT SINGS
Part Two
In this module, you’ll:
- Discover the top 3 ways to make your writing more musical
- Find out what weasel words are (and how to avoid them like a toddler who doesn't want his face wiped)
- Learn 3 ways to keep readers from falling asleep over your work by writing FRESH
- Practice the 7 strategies during a workshop segment
MODULE 01
LET’S GET THIS PARTY STARTED
Introduction to Copywriting
In this module, you’ll:
- Clarify the differences between copy & content — and why it even matters
- Get familiar with the different types of copy out there — and start thinking about which may be most suited to your strengths
- Gain a solid understanding of the marketing funnel — and how your copy plays a role
- Discover the 10 Commandments of Good Copywriting — with clear rationales and dozens of live examples
MODULE 02
THE PRINCIPLES OF PERSUASION
7 Techniques You Need to Ensure Effective Copy
In this module, you’ll:
- Understand the role of persuasion in effective (not cringey!) copywriting
- Get introduced to Cialdini’s 7 Principles — and analyze real-life examples of each one
- Develop tools + methodologies to start applying each principle in your own copy — so it becomes 10X more effective
MODULE 03
MARKETING STRATEGY 101
An Overview of Marketing + How to Think Like a Strategist
In this module, you’ll:
- Learn what strategy really means — and how copywriting fits into the puzzle
- Understand what makes marketing strategy successful (and why it can fall flat)
- Learn the steps you can take to train yourself to think like a smart marketer
MODULE 04
CATCH MY ATTENTION, QUICK!
How Copy and Design Work Together to Hook the Audience
In this module, you’ll:
- Identify the anatomy of a strong ad: 3 core building blocks
- Learn the ABC formula that ensures a striking, resonant ad
- Understand why copywriters need to think design — and how to convey visual direction
- Determine the balance between body copy and your customer’s level of awareness
- Analyze 15 examples of real ads — and dissect what makes them great
MODULE 05
BYE-BYE BUZZWORDS...AND BALONEY
Everything You Need to Know About Writing Creative Copy
In this module, you’ll:
- Master the 7 eye-grabbing devices behind real-life ads — and learn how to use them yourself
- Discover 3 frameworks to structure ads and ensure they hit all the right spots
- Get an overview of ad sizes & types — and the tricks that will make them stand out
- Learn how to best determine the ad type your client needs — even when they don’t know
- Explore the 3 technical tricks that will take your ad copy to the next level
MODULE 06
DON’T STARE AT A BLINKING CURSOR: PART 1
The Copywriting Research Process
In this module, you’ll:
- Understand why research is a defining characteristic of copy
- Get familiar with the 5 stages of customer awareness
- Distinguish between “customer awareness” and “customer motivation”
- Learn the 4 secrets you MUST know about your customer before writing a word of copy
- Discover how to capture your customer’s voice — and let it write copy for you
MODULE 07
DON'T STARE AT A BLINKING CURSOR: PART 2
The Copywriting Research Process
In this module, you’ll:
- Gain detailed direction for the 5 practical steps you need to properly research your client’s business
- See what research actually LOOKS like in real life (hint: it doesn’t involve copying competitor sites)
- Review key principles of a thorough competitive analysis
MODULE 08
HOME PAGES, LANDING PAGES, SALES PAGES — OH MY!
Intro to Conversion Copy for the Web
In this module, you’ll:
- Identify the different types of conversion copy — and know when to use each one
- Understand what "ONE reader" means — and how it should affect your copy…big time
- Map out the components of a compelling "hero" section
- Learn what makes a call-to-action inspire action — and review creative, effective examples from the wild
MODULE 09
ANATOMY OF A HOMEPAGE
A Section-By-Section Guide to Crafting Compelling Homepages
In this module, you’ll:
- Take a deep dive into the different sections of a homepage — and understand when you need each one
- Learn the importance of section hierarchy — and how to map it with confidence
- Grasp the significance of symmetry — and how to practically implement in your copy
- Get a proven process for tackling a homepage, from start to finish
MODULE 10
BRAND VOICE 101
How to Define, Develop, and Bring to Life a Brand's Voice
In this module, you’ll:
- Understand what voice is and why it even matters
- Learn how cadence, sentence length and structure, and word choice all play into voice
- Get a sampling of the many, many voice types that exist
- Analyze dozens of real examples to unearth what plays into brand voice
MODULE 11
BRAND VOICE 102
How to Find Your Client's Brand Voice — And Your Own
In this module, you’ll:
- Understand how to avoid the newbie faux pas of sounding like every other copywriter
- Hone your ability to guide clients in developing a voice that suits their brand
- Master the art of writing copy that doesn’t sound like you trying to be someone else
- Discover how to create a “Mini Voice Guide” you can sell to clients
MODULE 12
HOLD THE SPAM!
Essentials of Effective Email Marketing
In this module, you’ll:
- Review the 4 core components of every email
- Learn how to optimize those elements for engagement + clicks
- Understand how to craft compelling subject lines (and why they're so important)
- Identify when email marketing makes sense — and when to ESP (or not)
- Master spam-free techniques for unignorable subject lines — plus considerations for length and design of your copy
MODULE 13
HOT AND COLD EMAILS
How to Create Cringe-Free Email Sequences and Pitches
In this module, you’ll:
- Learn the main types of email sequences — and when to use each
- Understand what a cold pitch looks like — and how to effectively craft one
- Gain persuasion- and copy-based strategies to make your emails highly readable
- Get introduced to key email metrics — and learn how to actually know if your email was effective
MODULE 14
NONPROFIT COPYWRITING 101
How to Write Effective, Emotive, and Non-Cheesy Copy for a Cause
In this module, you’ll:
- Learn how nonprofit copywriting differs from other forms of copywriting
- Discover the 4 cardinal rules of NPO copywriting
- Review the 7 Principles of Persuasion through the lens of NPO copy
MODULE 15
NONPROFIT COPYWRITING 102
How to Tackle 4 Core Types Of NPO Copy — Without Turning Donors Off
In this module, you’ll:
- Discover the most common forms of nonprofit copy
- Learn the structures & strategies that work for each
- Understand the difference between positive and negative emotional appeal — and how to deeply resonate without turning people off
- See dozens of real examples of NPOs that got it right — or very, very wrong
MODULE 16
WEBSITE COPY 101
Everything You Need to Know to Structure a Full Strategic Website
In this module, you’ll:
- Appreciate branding vs. conversion goals — and how they impact site development
- Discover how user flow informs site architecture
- Determine which pages your website needs — and why you *can* have too many
MODULE 17
BEYOND THE HOMEPAGE
Deep Dive into About, Team, and Services Pages
In this module, you’ll:
- Explore the key components of About, Team, and Services pages
- Learn how to structure these pages for different industries
- Discover 3 easy ways to add value for your client (without much more work on your end)
MODULE 18
INTO THE AMAZON — AND OTHER ECOMMERCE JUNGLES
Navigate the Complex World of Ecommerce Like a Pro
In this module, you’ll:
- Grasp the core components of effective Amazon copywriting
- Understand how product descriptions differ from other kinds of copy
- See how ecommerce websites differ from other kinds of copy
- Walk away with an understanding of the fundamentals of ecommerce & the different ways you can package ecommerce deliverables
MODULE 19
SO YOU NEED TO WRITE A VIDEO SCRIPT
How to Write Engaging Scripts that People Want to Watch
In this module, you’ll:
- Understand the copywriter’s role in video scripts
- Discover what makes video scripts different from other copy types
- Break down the diverse types of video scripts — and the goal of each one
- Take a deep dive into explainer and brand videos
- Learn how to set up your video script deliverable — and how to convey visual and audio direction
MODULE 20
CONTENT WRITING 101
Comprehensive Guide to Blog Posts
In this module, you’ll:
- Appreciate the goal of content marketing — and learn how it impacts your messaging and tone
- Understand why a blog post ≠ LI post ≠ an article ≠ email and how to get started writing them
- Recognize the elements of a strong case study and why your client benefits from it
- Learn how to develop and write an informational press release that doesn’t put readers to sleep
MODULE 21
THE COPYWRITER'S GUIDE TO AI
How to Use AI to Write Smarter, Not Harder
In this module, you’ll:
- Learn how to approach AI as a copywriter — and communicate your human value to prospects
- Discover the best AI writing tools — and what to use them for
- Understand what makes AI writing sounds so robotic — and how to avoid sounding like that
- Find out how to incorporate AI into your workflow to amp up your efficiency (and earning power)
MODULE 22
BROCHURES 101
How to Strategize, Write & Lay Out Brochures That Work
In this module, you’ll:
- Learn the 4 essential questions you need to answer before you can start writing a brochure
- Review the different types, lengths, and styles of brochures — and when to use which
- Get a foolproof template you can reliably customize for every brochure project
- Grasp a clear overview of the 8 essential brochure elements (+ a few optional)
MODULE 23
CHOOSE YOUR CAREER PATH
Agency, In-house, Freelance, or Hybrid — Which is Best for Me?
In this module, you’ll:
- Gain a broad understanding of a day-in-the-life of different types of copywriters
- Hear insider pros and cons from seasoned copywriters on each of these paths
- Learn which type of copywriting career matches best with your personality — and lifestyle needs
- Get answers to pressing questions about your dream copywriting job
“CopyTribe doesn’t make you a good writer. It makes you a confident marketer”
Not only does CopyTribe teach you about the different elements of copy and how to write each one, but you also get this deep and holistic understanding of marketing in general. So you’re more than a good writer; you’re a great marketer, with the tools to write compelling copy and the confidence to accept jobs. Thanks to everything I learned, I’ve been able to really accelerate the growth of my fundraising and PR business.
Plus, I got to know other copywriters just like me in Slack and even better — work with them. I’ve already collaborated with another CopyTribe member on multiple projects.
I would definitely recommend this course to anyone considering a career in copywriting.
— R’ Shmuel Kamenetzky, Fundraising Consultant
“You will not find a better teacher than Michal.”
Sure, she has an incredible gift for structuring information in a way that just goes into your brain and stays there. But way more important? She really really — and I mean really really — cares about your success. Yes, even if you're student #589 in her 7th cohort.
The level of commitment Michal gives her community is beyond compare. I don't know how she does it (and she makes it look effortless too!) but the support you get from CopyTribe is unparalleled. And that — more than any of the very many skills you'll gain in the program — is what will transform your career.
— Nikki Elbaz, nikkielbaz.com
“My investment really paid off”
CopyTribe masterfully synthesizes all the concepts and basic pillars of copywriting so that you can build your own career. The investment has really paid off.
— Michel Toumi, Copywriter
Profitable Freelancer course, you'll get:
MODULE 24
YOU ARE NOT A FREELANCER
Mindset, Money & Other Key Secrets You Need to Know
In this module, you’ll:
- Understand how shifting from a freelance to business mindset makes all the difference to your bottom line
- Prioritize WHICH jobs you want to accept — and know what to do to get started
- Learn the eye-opening truth about niching: why it actually gets you more work — not less
- Discover how to build your own brand — and boost your value in the process
MODULE 25
BUT...HOW DO I PRICE THIS???
A Comprehensive Guide to Pricing & Packaging: The Fundamentals
In this module, you’ll:
- Learn a proven, flexible formula for setting your prices
- Understand the value of tracking your time...even if you’re the Big Boss
- Determine the factors to consider when making the final pricing decision
- Appreciate why pricing by the hour will mostly shoot you in the foot (but when it can work well)
MODULE 26
PRACTICAL PRICING PRINCIPLES
A Comprehensive Guide to Pricing & Packaging: Getting Practical
In this module, you’ll:
- See how to determine prices that are fair for you AND for your client
- Discover the strategy behind raising prices so clients don’t go AWOL
- Learn how to put together attractive, value-loaded packages that aren’t overwhelming for you
- Understand the pros and cons around publicizing your rates
MODULE 27
WHERE THE GOOD CLIENTS ARE
How to Spot Great Clients — and Avoid the Bad Apples
In this module, you’ll:
- Learn why a rock-solid process solves problems before they develop
- See how to filter those clients you DON’T want to work with
- Develop a process for responding to inquiries based on their quality
- Find out what tech freelancers use to set up calls, create and send proposals, and invoice clients
MODULE 28
SECRETS OF THE NO-BRAINER SALE
How to Own the Sales Process and Close the Deal
In this module, you’ll:
- Learn the real purpose of the “sales call” — and how you don’t have to sell yourself
- Develop the skills to take command of sales calls — projecting confidence and answering tough questions
- Discover the 5 core elements of a high-converting proposal
- Determine when to create a proposal, and when to use other low-intensity agreements
MODULE 29
COOL AS A CUCUMBER PART 1
How to Manage Clients So You Don’t Develop an Ulcer — and They Don’t Stop Singing Your Praises
In this module, you’ll:
- Learn the 6 core steps of any successful freelance project
- Understand what great onboarding looks like — and why it’s so valuable
- Get the tools you need to develop your own processes — and make your clients happy
- Discover the most common pitfalls of client management...and how to avoid them
MODULE 30
COOL AS A CUCUMBER PART 2
How to Write Professional, Polite Emails That Get Positive Responses
In this module, you’ll:
- Grasp the fundamentals of professional emails (and why no service provider should be without these tricks)
- Understand why offering a way out is crucial (and how NOT to do it wrong)
- Learn how to remove emotional responses from your emails...even when you're upset
MODULE 31
TRICKY & STICKY EMAIL WORKSHOP
Practical + Professional (and Sanity-Saving) Email Strategies
In this module, you’ll:
- Master the art of the positivity sandwich — and learn when to use it (and when not)
- Get language to respond effectively to requests for “just a little” free work
- Learn how to respond firmly and maintain your boundaries, without turning off your client
- Know when an email *needs* a call in response — not an email response
- Get strategies for productive — not annoying — email follow-up
MODULE 32
NON-SLEAZY MARKETING 101
How to Predictably Generate Leads (Without a Cent on Paid Ads)
In this module, you’ll:
- Take the marketing know-how you’ve developed so far and start applying it to your own marketing
- Learn the pros and cons of inbound vs. outbound marketing
- Understand the role of LinkedIn and other social media in networking and attracting the right clientele
- Understand what “business development” is and how it complements marketing
- Take your marketing “vitals” — the 3 prerequisites for healthy business growth
MODULE 33
BUILD A LEAN, MEAN MARKETING MACHINE
How to Outline and Execute an Effective Marketing Plan for Your Clients — or Yourself
In this module, you’ll:
- Get introduced to the SWON method — and tap into your natural strengths to ignite your business
- Discover how to craft a practical marketing plan — and why you can’t skip goal-setting
- Understand differences between digital and traditional channels and how to choose the right ones
- Learn how to prioritize based on a given budget (even when it’s tight)
MODULE 34
THE PICTURE PERFECT PROFILE
How to Build a Sales-Boosting LinkedIn Profile — Even if You're Not on LinkedIn
In this module, you’ll:
- Identify the goals of a LinkedIn profile
- Learn how to represent yourself in a professional + engaging way
- Get an overview of the different profile elements
- Learn how to optimize each one
- Grasp why some headshot or image — even your logo — is better than none
- Learn how to apply best copy practices throughout your LinkedIn profile
MODULE 35
THE ZERO-FLUFF LINKEDIN WORKSHOP
How to Use LinkedIn to Get More (and Steadier) Leads
In this module, you’ll:
- Learn how to build a lead-gen system using strengths you already have
- Understand how to leverage the 2 crucial elements of any LinkedIn strategy
- Reveal how to create interesting, easy-to-read posts that people want to engage with
- Learn when to accept connection requests — and when to decline
MODULE 36
THE IT FACTOR
What Sets Apart Star Freelancers
(And How You Can Become More Like Them)
In this module, you’ll:
- Understand what makes people refer a professional — and how to be that person who gets referred
- See examples of no-nos and must-dos when asking for help or guidance
- Learn the best way to phrase a question to get the most (and most helpful) responses
MODULE 37
CANVA PORTFOLIO PRO
Design a Standout Portfolio Without Spending Hundreds of Dollars
(Or Crying From Frustration)
In this LIVE workshop — from our Legendary Queen of Tech, Malky Rochlitz — you’ll:
- Learn your way around Canva (you only need a free account)
- Choose a portfolio type and template — website or PDF
- Easily customize it to match your style and need
- Create impressive-looking mockups of your work — without hiring a designer
"CopyTribe showed me clearly: I can do it!"
As a newer copywriter, I considered CopyTribe because I felt stuck: I had no clients, but was hesitant to market myself because I lacked experience. CopyTribe was the perfect combination of copy skills & business, plus the accountability to make sure I stuck with it.
The challenges enormously impacted my confidence. First, they forced me to sit down and write the darn thing. And I was blown away by the HUGE difference it makes when you get your copy critiqued. The feedback was thoughtful, respectful, and full of detail — I learned a lot and felt very supported.
— Judith Hyams, Conversion Copywriter
“I've seen incredible growth in my skills and confidence”
This newfound confidence landed me a fantastic short-term retainer opportunity! In just three months, I brought in close to $10,000 — something that felt completely out of reach in my previous career.
But the benefits extend far beyond the paycheck. CopyTribe has helped me achieve a better work-life balance. I'm more present with my family, and I've learned to set healthy boundaries between work and personal time.
Overall, I feel like a much more well-rounded and capable person.
— Sara Anderson, Copywriter & Content Writer, swawrites.com
But that’s not all
Included in CopyTribe 7.0 are
23 value-popping bonus masterclasses from copywriting & business experts
Bonus #001
LIVE! BONUS MASTERCLASS from launch copywriter and strategist Kirsty Fanton
Fundamentals of Launch Copywriting
Foundations for Planning Effective Course Launches — the Copy and Strategy
Kirsty is a launch copywriter and strategist who's been working with big-name personal brands in the online course space since 2018. She believes the best strategy for your business (what you sell, how you launch, the boundaries you set, the way you stretch and grow — all of it!) is based on a number of highly contextual things, like who you are, what makes you tick, who you’re selling to, and what you’re really, really good at.
In this bonus masterclass, you’ll learn:
- What elements do I need in place before planning a launch?
- What are the most common assets that are required in a launch?
- What are the different kinds of launches and when would I choose one over another?
- How does the copy differ for launching a brand new, untested course versus a course with a history of success?
- Is there a magic word count for sales pages?
- How do I create a sense of urgency or scarcity without being overly pushy?
Bonus #002
LIVE! BONUS MASTERCLASS from
Mad Brand Strategist & copywriter Chaya Glatt
The Art & Science of Business Naming + Why Your Persuasion Skills Won't Be Wasted
With her research-driven structure and proven process, Chaya Glatt has been naming standout companies and brands for over 6 years.
In this bonus masterclass, you’ll get answers to these questions:
- Why does a business name matter so much?
- How does your brand’s positioning play into its name?
- How important are your competitors when you’re developing your name?
- How do you ensure people will connect to your brand name?
- How do you get your client to pick just ONE name?
Plus! 3 super-useful checklists for before, during, and after your naming presentation
Bonus #003
LIVE! BONUS MASTERCLASS from copywriter & strategist Chana Greenstein
ESPs for Dummies
Everything You Need to Know About Tags, Segmenting, and Managing an Email List Effectively
Chana Greenstein manages the strategy, marketing, and tech for digital product launches. Her clients range in their industries and offerings — and they're all making money online selling courses, summits, and memberships. Chana has fun playing with the tech, managing her team, and celebrating successful launches with her clients.
In this bonus masterclass from Chana, you’ll learn:
- How to navigate the basics of sending email campaigns and automations
- Key features of different ESPs and whether you need them (or not)
- How to know what tags to use — and how to name them strategically
- How to get people signed up to the email list
Bonus #004
LIVE! BONUS MASTERCLASS from
Founder & Chief @ Beliyf, Mark Sampson
How to Stand Out
Among a Zillion Freelancers
Use the CORE Framework to Powerfully Differentiate
Mark Sampson is Chief @ Beliyf, creator of the CORE Difference framework, and trusted counselor to founders, CEOs, and leadership teams of
growth-stage businesses. He’s spent the last 14 years exploring the unique spirit that powers every great company, and learned how to uncover who organizations are — beyond what they offer. He shares his CORE Difference framework with founders through his writings, speeches, and advisory work.
In this masterclass, Mark will teach you how to uncover the CORE Difference of your own freelance business, and how to use it to stand out.
You’ll get answers to these questions:
- How do I build a business that feels true to myself?
- How do I differentiate myself from the million other copywriters/designers/developers out there?
- How do I identify my essence so I can make key marketing & business decisions that align with that?
- How do I stand out in an authentic, meaningful way?
Bonus #005
LIVE! BONUS MASTERCLASS from
award-winning business consultant
Estie Starr
The Client Conversion Kit
A Predictable System to Turn Your Leads Into Buyers
Estie Starr built a multiple six-figure business in under two years with zero dollars in ad-spend (while raising five kids!). She is an award-winning business consultant and marketing strategist who helps small business owners earn more money with less headache.
She believes every person can build a professional business doing what they love — and make money at the same time.
In this bonus masterclass from Estie, you’ll learn:
- A proven method for landing your first 10 clients
- The key to attracting your ideal clients without paid advertising
- The science behind a sales call that enables you to smoothly close deals
- The secret to creating viral word-of-mouth campaigns
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Bonus #004
EXCLUSIVE LIVE! BONUS MASTERCLASS
from Naomie Rubner, brand strategist and copywriter
CREATE AND CURATE A
BRANDED SOCIAL MEDIA PRESENCE
Everything you need to know about social media management — and content
After 5 years of digital marketing at Mishpacha Magazine, Naomie Rubner today develops and manages scroll-stopping social media for businesses that are ready to be noticed. With her data-driven process, caffeinated creativity, and weakness for alliteration, Naomie transforms businesses into memorable brands.
In this bonus masterclass, you’ll discover:
- How to translate your client's brand into a cohesive (and strategic) social media presence
- The do's and don'ts of social media copy
- How to show up online authentically while creating the results you want
- The process behind smooth and savvy social media management
- The social media mindset hacks that will serve you and your clients
Plus, you’ll get full access to:
Complete CopyTribe Vault
of 11 Expert Masterclasses
“This Doesn’t Sound Like Me!”
By Justin Blackman
The 3-letter System for Avoiding Those 5 Words Every Writer Dreads
The Landing Page Crackdown
By Eden Bidani
What Makes Landing Pages Actually, Really Work
The Copywriter’s Ultimate Guide To SEO
By Jacob McMillen
Everything a Good Copywriter Needs to Know About SEO
ChatGPT Named This Class
By Shlomo Genchin
How Smart Copywriters Leverage Artificial Intelligence to Become Stronger and Waaaay More Efficient
Pitch Decks 101
By Jack Zerby
Create Pitch Decks that Impress Investors and Help Bring Your Ideas to the World
The Building Blocks Of Masterful Branding
By Elisheva Perlman
How to Consistently Craft a Killer Creative Brief — and Use it to Create Unignorable Brands
Social Media Management
and Branding
By Naomie Rubner
How to Create and Curate a Branded
Social Media Presence
Creating Viral Videos
By Zach Atherton
How to Write Compelling, High-Converting Video Scripts
SEO Fundamentals
By Fay Friedman
How to Drive the Traffic that Drives Conversions
Is Freelance for Me? And Other Tough Questions You Need to Ask Yourself
By Shaina Keren
How to Maximize Your Unique Potential in Today's Copywriting Landscape
Design for Non-Designers
By Chaya Murik
Visual Hierarchy & Contrast — and Why They Matter
Complete Profitable Freelancer Vault
of 7 Expert Masterclasses
All-Weather Clients
By Abbey Woodcock
How to Consistently Fill Your Freelance Client
Roster With High-paying Clients...Without Samples, Years of Experience, or a Website
Align Price and Position...
and Land Better Clients
By Amy Posner
How to Position Yourself as the Service Provider
That Clients are Lining Up to Hire
Master the LinkedIn Game
By Yoel Judowitz
Generating Leads and Growing Your Business with Great Content
The Freelancer's Guide to Business Setup
By David Fryman
Legal Advice for Freelancers From a Seasoned Lawyer
The Elegant Sales Conversation
By Dov Gordon
How to Master the Sales Call Even if You Hate Selling
3 Priceless Pillars of a Pitch
by Laura Lopuch
How to Write Cold Emails That Convert
Business Mindset — It's Not Ra-Ra
by Rachel Fakheri
How to Actually Build Your Business and Break Through Barriers With Practical Mindset Techniques
PLUS!
TWELVE ridiculously useful cheatsheets
AKA the stuff you'll pull out again and again when writing copy for real clients
These are the files you will always go back to — so you never have to start from scratch...
and you never need to feel that pit in your stomach.
10 Commandments Cheatsheet
Your go-to checklist for any piece of copy you produce.
- 10 key rules that every piece of copy needs to follow
- Easy-to-scan sweep check before sending off copy to a client
- Reminders of the fundamentals that sometimes get lost in the weeds
BRING ON THE FUN
Creative Copy and Print Ads Cheatsheet
Staring at a blank screen, waiiiting for that stroke of genius that’ll blow minds? Never again.
- Step-by-step guide to clarify your goal & identify a starting point
- 10 devices & formulas to employ to write creative copy successfully
COPY THAT DOES SOMETHING Conversion Copy Cheatsheet
Assure your client that “I can do that for you” — and mean it.
- Clear breakdown of the 3 different types of webpages and what they include
- A map of what to write where for more effective copy (and less what-next?! nail-biting)
DON'T STARE AT THE CURSOR
The Research Cheatsheet Part 1
Skip the dirt and get gold-mining! Research is the *key* to killer copy and this sheet is the key to killer research.
- All the information you need to gather — so there’s nothing missing from your brief
- A walkthrough of how to use information to get prospects buying
- A breakdown of stages of awareness, plus how to determine YOUR audience's awareness level
DON'T STARE AT THE CURSOR
The Research Cheatsheet Part 2
The low-down on client discovery sessions and data mining.
- The high-level overview of the copywriter's process (and how research fits in)
- Over 20 questions you need to be asking on every Client Discovery Session, so you never have to wonder “what do I need to know?”
- 5-point list of where to data-mine for the good stuff
BRAND VOICE CHEATSHEET
Vague or erratic? No — clear and consistent voice, throughout every single project.
- The 3 essential elements of tone of voice
- Pointed questions to ask your client to zero in on their voice
- The fundamental sections to include in a mini voice guide
- Tips for uncovering your own unlike-everybody-else voice
WEB COPY 101 CHEATSHEET
Tackle any website project with confidence.
- The essential differences between a conversion site and a branding site
- The GAP method for crafting strategic site architecture
- Detailed guidelines for the 3 most common website pages
COPY THAT DOES SOMETHING
The Email Cheatsheet
The complete hand-holding guide to writing emails, this sheet’s gonna be your new BFF.
- A breakdown of all the components en effective email has + the goal of each one and how to achieve it
- A list of spammy words to avoid to ensure that your emails aren’t blocked by the cyberspace cops
- Tips for writing email subject lines will save you headaches (and dismal open rates)
- How-to guide to measuring and understanding email success rates — and boosting the odds of your next email's success
The Comprehensive Guide to Effective Brochures
Make every inch of your brochure real estate count.
- The 4 must-ask questions before you start writing anything
- In-depth breakdown of the anatomy of an effective brochure and what goes in each section
- Brochure length guidelines and which clients actually can use one
- How to ensure an amazing brochure sample
CONTENT CHEATSHEET
Yes, copywriters *do* write content. Get clarity on which is which, plus tips for the most common content.
- The 5 goals of content marketing
- When you need to SEO — and when to leave it to an expert
- The RISE method for making blogs readable
- The 3 benefits of case studies, with step-by-step tips to make them compelling
CRAFTING COMPELLING COPY
The Homepage Copy Cheatsheet
Your 120-second guide to web copy.
- The 4 core differences between homepages, landing pages, and sales pages
- The 9 questions your reader is asking
- The 9 sections you need to answer the reader's questions (so your copy works)
THE ECOMMERCE JUNGLE
The Complete Ecommerce Primer
Your guiding light when writing copy for ecommerce or Amazon brands. (SPOILER: It's a universe apart from service provider copy.)
- 4 cardinal rules of ecommerce copy
- 5 dos and don'ts to keep in mind
- 3 categories of ecommerce copy — and their subcategories
- Ecommerce website copy guide
- Step-by-step guide to Amazon product pages — and product descriptions
- All about ecommerce emails (including 4 crucial sequences)
- Resources to help you navigate ecommerce marketing like a pro
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WHAT COPYTRIBE ALUMNI ARE SAYING:
⇒ “There's a science to this. I can follow the cheatsheets and know I'm doing the right thing.”
⇒ “The cheatsheets are laid out with so much clarity and thought — makes my head spin when I think of how much time must've gone into them!”
"So many resources!"
I was very impressed by the amount of info we were getting, so clearly summarized for use — slide decks, cheatsheets, etc. As a teacher myself, I know how much goes into ONE handout clearly explaining or summarizing a concept, and here there are so MANY resources to use!
— Esther Weiss
“CopyTribe enabled me to give up my less-profitable work and turn to copy as my main job”
I always loved writing, but my professional opportunities felt limited. I didn't see a lot of room for growth. That changed when I signed up for CopyTribe. Not only did the course introduce me to a new field, CopyTribe gave me foundational skills for navigating it. My business didn't exist before this course. CopyTribe enabled me to give up my less-profitable jobs and complete copy projects as my main job — and I love the work and flexibility!
I gained so much from the positive energy and support — everyone *loves* the authenticity and camaraderie of Slack, and I've gotten several great referrals from fellow CopyTribers. I also sometimes direct specific questions to one person in a DM or email if I know she has experience in that field/project type.
There's no refuting the value of this course.
— Shevi Handelsman, The Copy Concierge
“I have a growing business — and the potential is endless"
I‘d thought that copywriting required a magical, creative skill set. Now I know that it is part art + part science — and by knowing the science, I am already a million times more skilled. I’m now earning 400% of what I was earning one year ago. But the main thing: my goal is 10x and I know it’s possible.
Michal has this amazing ability to build knowledge step-by-step and deliver classes with a WOW factor every time. I’ve loved being part of an environment of supportive professionals, all of whom are driven to achieve and learn from one another.
— Eliana Cline, Eliana Cline Copywriting
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Hiiiiiii!
I’m Michal. Conversion Copywriter, Marketing Strategist, and (recovering) caramel ice cream addict.
Just eight years ago, I was a frazzled (and underpaid) feature writer, agency copywriter, and part-time speech therapist — embracing every job under the sun and convincing myself I should feel happy getting arachis hypogaea (AKA peanuts).
I loved my work — it was stimulating, meaningful, and challenging — but I felt scattered...and somewhat resentful. Deep down, I knew I was giving far more value than the payments that plopped into my bank account.
I also wished I had more money for extras — and didn’t have to think a MILLION times before treating myself to a new handbag! Maybe even…
★ Therapy?
★ A self-care Target run?
★ Extra cash for a getaway vacation?
In 2016, I launched a proper copywriting business and went all in — and since doing that, I 10xed my monthly revenue.
(^^Sharing this because I want you to know that “grow your income” is not just a catchphrase on this page.)
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Shameless show-off alert!!
(I 💓badges; indulge me)
I’ve been honored to appear before some cool audiences, and my presentations have been watched by hundreds of copywriters worldwide.
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Today, I run a boutique copywriting agency with an amazing team. And I am so grateful to be typically booked 2-3 months in advance. I believe it’s because we’ve created a brand that attracts discerning clients who respect the process — and I want to show you how to do the same.
Why am I confident I can help you?
Because I traveled the path myself.
Because I made a LOT of mistakes.
Because I went from $.10/word articles
to consistent five-digit months.
Because I know your market. I know the field.
And most importantly — because I’ve
helped 464 other writers like you....
★ earn a more comfortable living
★ feel much more satisfaction
★ gain much more peace of mind.
“Michal is as good of a presenter as she is a writer.
And she’s one of the best writers I’ve ever known."
— Justin Blackman, prettyflycopy.com
“Once you try a resource from Michal,
it's hard for anyone else to match up."
Michal just has a way when it comes to crystallizing any topic, however new or complex. I've gotten so used to her style that any other tutorials or classes I've tried literally came across as dizzying. (Yes, world-renowned pros, I'm looking at you.)
It's not their fault. It's just that once you try a resource from Michal, whether her classes, membership groups, or project walkthroughs, it's hard for anyone to match up. You come away a million times cleverer and are always glad you invested the time or money.
— C.S. Teitelbaum, CST Copy
“One of the best speakers we ever had."
When we asked Michal to speak at our event, we knew she would be good—she's a perfectionist after all. But wow...she was fantastic. Everyone was on the edge of their seats. She combines riveting stories with actionable advice that keep people listening. She's one of the best speakers we've ever had.
— Rob Marsh, The Copywriter Club
“I've been able to allow myself the luxury of a slower-paced life.”
I'm loving working from home again, doing work that I really enjoy. BH I've been able to allow myself the luxury of a slower-paced life.
— Penina Ostroff, Prism Copywriting
“I got a 30% raise in 24 hours!"
This course has been a life changer! I signed up to learn how to write copy that speaks to target customers and converts — but I learned business management and processes...and gained confidence!
Although I’ve been magazine writing for years, I was a TOTAL newbie at running a business. Now, I know how to filter leads (huge for me). I know how to respond to clients. I have a process that protects me and the client. The tools I gained in this course have given me confidence to charge my worth in my other writing (I got a 30% raise in 24 hours at one magazine!) and in the copy jobs I've gotten so far, and the outcome has, b”H, been significant.
— Ruchama Schnaidman, Ruchama Schnaidman Copywriting
“Thank you Michal, for empowering frum women to acknowledge their value.”
I am so grateful to have discovered a skill that I love exercising as a means of supporting my family. I'm passionate about the power of the frum woman, and am a long standing advocate of women showing up and acknowledging their value — and getting paid what they deserve! Thank you Michal for empowering frum women through this course so they might be able to move past $10 an hour medical billing jobs. Thank you for providing the comprehensive classes, the thorough research and the support and advice that has enabled us all to access this valuable industry.
— Naomie Rubner, Assistant Copywriter, ChayaGlatt.com
↪ If you’re serious about succeeding as a copywriter…
↪ If you’re serious about developing competence...
↪ If you’re serious about growing a career that will
serve you for many years to come...
Then we’re waiting for you in CopyTribe 7.0 😊
(And it won't open again until 2025.)
“CopyTribe is the career-transforming gold standard for running a successful copywriting business.”
If you're looking for just another copywriting course, CopyTribe is not for you.
CopyTribe is THE gold standard because it's a copy+business incubator that is career-transforming. It teaches you every *single* thing you need to run a successful copy business.
Taking CopyTribe was the best business investment I made. It kickstarted my business, and I went from treading the muddy freelancing waters to having clarity and confidence in what I was doing. Serious about building a copywriting business? CopyTribe is exactly what you need.
— Hannah Lipschutz, hannahlipschutz.com
“This course was just what I needed to achieve my career dreams.”
CopyTribe is different from other courses in that you get hands-on practice and personalised feedback, so you really get to hone your skills. I know this sounds cliched and I don't want to agitate Michal's cliche allergy, but this course was just what I needed to achieve my career dreams.
— Rachel Grunbaum, thecopybuff.com
“I made back my investment in the first month.”
CopyTribe let me skip the first 2 muddy in-the-trenches years of business building. I can’t even calculate how many disasters I avoided (just read people’s LinkedIn dilemmas and you’ll see them) by taking this course. When I joined CopyTribe, I’d already done several copy jobs and gotten great results. I wanted more training, specific direction/critique...and confidence. I'm a big believer in saving time + stress by taking shortcuts. And this course was a CRAZY shortcut. I was surprised the first month how I got around 2 leads a week using the LinkedIn posting strategy. I made back my investment in the first month.
A few months after CopyTribe, a talented + experienced copy friend who hadn’t taken the course mentioned that she was charging $300 for a website. I was incredulous, and appalled. And when I told her that copywriters at her level charge at least FIVE TIMES AS MUCH, she couldn’t believe it. She didn’t have the guts to raise her prices, even though she could have. And I sat and thought, “There but for the grace of CopyTribe go I.”
CopyTribe taught me to know my value, and to be able to show businesses why hiring me will up their revenue and is a SMART investment. It taught me how to show up like a pro, navigate sticky client situations (because every client needs to be managed - if you don’t do it, they become the nightmare client) and ALWAYS get paid.
— Devorah Hager, SapphireCopy.com
“But Michal, is this program for me??”
CopyTribe 7.0 is NOT for you if you…
- Think you can passively pick up skills watching 40+ hours of content, vs. doing the work of implementing what you learn — then getting feedback & re-implementing.
- Cannot carve out 4-7 hours on average each week (for 28 weeks) for classes, challenges, and Slack interaction — all crucial elements to growing your skills and your network.
- Are not prepared to invest significant effort to develop your skills, find a job, or if freelancing — invest in establishing authority, marketing your services, and growing your network in order to get in front of clients.
- Expect to immediately land a $6K/month job as you break into a new field (this is NOT a get-rich-quick scheme).
CopyTribe 7.0 is PERFECT for you
if you are…
- An excellent writer
- Driven
- Self-motivated
- Tech-savvy (or willing to try new things)
- Interested in getting detailed, personal feedback on your work
Sound like you?
I cannot wait to welcome
you to CopyTribe 7.0.
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Meet the mods
Throughout 7 months of content & challenges, ask your questions to expert copywriters — as well as successful copywriter grads who are just 3-4 years ahead of you (and understand exactly how you feel right now).
Slack is where you'll get spot-on guidance, eye-opening conversations, endless value bombs...and inevitable laughs.
(Plus the occasional meme. 😊)
Michal Eisikowitz
Michal is the founder of MichalEisikowitz.com, a micro agency that helps B2B SaaS brands replace yawn-inducing website copy with engaging, data-driven messaging that resonates. She is also the founder of CopyTribe, an instructor-led, foundational online university for copywriters & freelancers that has trained nearly 300 entrepreneurs to date.
Nechy Sampson
Nechy Sampson runs her business, Owl Copy, from her Brooklyn basement, while her kids thump around upstairs. As a sales funnel copywriter, she’s helped 200+ businesses net millions in revenue. She also coaches ambitious freelancers in private sessions and in the GrowthMentor community. In her spare time, she sleeps.
Devorah Hager?
Founder of Hooked™ — the bootcamp for training in-house marketing teams, Devorah Hager is a copywriter & marketing consultant who specializes in b2b healthcare, SaaS and IT/telecom.
She has helped over 100 businesses substantially increase sales, and sign on clients like Disney, Toyota, Lego and Johnson & Johnson.
Michal Eisik
Michal is the founder of MichalEisik.com, a micro agency that helps B2B SaaS brands replace yawn-inducing website copy with engaging, data-driven messaging that resonates. She is also the founder of CopyTribe, an instructor-led, foundational online program that has trained 530+ freelancers to date.
Hannah Lipschutz
Hannah is an email strategist who helps 7-figure ecommerce businesses grow their revenue through email marketing. She’s called "dangerously good" by her clients, who’ve significantly increased their sales through email. When she’s not nerding out on strategy, she’s probably feeding her Haribo addiction.
Penina Ostroff
Penina stumbled across copywriting accidentally while working in the non-profit space — and dove in head-first. Relishing using both sides of her brain in tandem, she produces strategic websites with a creative touch for delighted clients around the globe. Penina also spends hours every week helping newer copywriters hone their work.
Naomie Rubner
Naomie runs a micro-branding and copy agency. She is a mindset coach and speaker on a mission to help creatives lead their lives with more clarity, calm, and abundance. She helps them quit the hustle and build businesses they love with less stress and more serenity.
Meet our copy coaches
Penina Ostroff
Penina stumbled across copywriting accidentally while working in the non-profit space — and dove in head-first. Relishing using both sides of her brain in tandem, she produces strategic websites with a creative touch for delighted clients around the globe. Penina also spends hours every week helping newer copywriters hone their work.
Shterna Lazaroff
Shterna is a nonprofit copywriter. She and her team work with organizations to fundraise their multi-million dollar budgets. She loves nonprofits because she gets to use her favorite hobby (writing) as a way to help people change their corner of the world (and get results like $250,000 in click-through donations from a single email.)
Orit Wittenberg
Orit is the co-founder of Silbo, a verbal identity studio that helps brands find their unique pulse and bring it to life through words. She and her partner blend 3 different schools of copywriting (brand, creative, and conversion) to distill each brand's essence into words that resonate, build trust, and do them justice.
Chani Pollins
Chani was writing copy before she knew what it was. Six years ago, she found out that it was a THING, and was kinda shellshocked to find a career that was simultaneously lucrative, stimulating, and sooo doable as a working mom. Long story short, she got over that shock pretty quick, and she's been copywriting, brand-strategying, and copy-coaching ever since.
Chana Greenstein
Chana manages the strategy, marketing, and tech for digital product launches. Her clients range in their industries and offerings — and they're all making money online selling courses, summits, and memberships. Chana has fun playing with the tech, managing her team, and celebrating successful launches with her clients.
Rachel Friedlander
Rachel is a copywriter and brand strategist. She specializes in creating copy based on a strong brand foundation so that all marketing materials align with the core brand. With 85+ brand guides to her name, she enjoys bringing brands alive through impactful, true-to-voice copy.
Chaya Rapaport
Chaya (Krauss) Rapaport started as an ecommerce copywriter before taking CT3, and spent three years as a copywriter for Woodpeckers Crafts. She focuses on websites, has an affinity for nonprofit work, and loves being a part of the copywriters-in-training journey.
Devora Sambrowsky
A people-watcher and word-scribbler, Devora became a copywriter because she loves figuring out what makes people tick. A veteran Google-rabbit-holer, Devora loves all things research and approaches every project with curiosity and passion. Witty, warm, and the tiniest bit irreverent, she specializes in working with meaningful NPOs and B2B SaaS brands.
Hannah Lipschutz
Hannah is an email strategist who helps 7-figure ecommerce businesses grow their revenue through email marketing. She’s called "dangerously good" by her clients, who’ve significantly increased their sales through email. When she’s not nerding out on strategy, she’s probably feeding her Haribo addiction.
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Chani Pollins
Chani was writing copy before she knew what it was. Five years ago, she found out that it was a THING, and was kinda shellshocked to find a career that was simultaneously lucrative, stimulating, and sooo doable as a working mom. Long story short, she got over that shock pretty quick, and she's been copywriting, brand-strategying, and copy-coaching ever since. When she finds a spot of free time, she's happy to put her feet up and do nothing at all
Shterna Lazaroff
Shterna is a nonprofit copywriter. She works with organizations to develop multi-million dollar asks – such as legacy & capital campaigns, cases for support, and high-level fundraising events. Her work has helped nonprofits get results like $250,000 in click-through donations on a single email.
TRUTH:
Coaching & critiques are a superpower
→ Many copywriters spend $1000s on coaching, mentoring, and critiques when they start out. Because without experienced eyes on your copy, how can you know you produce work your clients should pay for?
Some programs offer minimal critique… but no one is holding you accountable to send in your copy.
Some programs have challenges…but no one reviews them to see if you’re on the right track.
CopyTribe is built around carefully crafted challenges which are
critiqued & scored by pro copywriters.
“What is the MOST valuable part of CopyTribe?”
Ask any CT grad and get the same answer: the critiqued challenges.
Without hands-on implementation — and pointed, in-depth critique — all that learning would fuzzify FAST. 💨
The challenges hold you accountable. And the instructive comments + motivating feedback from experienced copywriters sharpen your skills and empower you to keep improving.
That's why our members LOVE the critiques.
The goal is not to get a perfect score — the goal is to get SKILLS so you can
deliver good work, grow your career, and command good rates.
So with CopyTribe, you get
- Motivating comments on where you shine
- Specific comments on where you need to improve
- Confirmation that yes, you’re doing this copywriting thing right.
What does critique look like?
Here are actual comments that CopyTribe coaches made on submitted challenges.
“The best business investment I made.”
If you're looking for just another copywriting course, CopyTribe is not for you.
CopyTribe is THE gold standard because it's a copy + business incubator that is career-transforming. It teaches you every *single* thing you need to run a successful copy business.
Taking CopyTribe was the best business investment I made. It kickstarted my business, and I went from treading the muddy freelancing waters to having clarity and confidence in what I was doing. If you’re serious about building a copywriting business, CopyTribe is exactly what you need.
— Hannah Lipschutz, hannahlipschutz.com
What LinkedIn is saying about CopyTribe
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WRITING MASTERY COURSE- LEVEL 1 COPY COURSE● 13 modules● 4 challenges● 4 LIVE masterclasses● 10 past masterclasses● LIFETIME access to all videos + materials + calls● Moderated Slack community● Access to the CopyTribe network + community for life● The CopyTribe Template Vault● CopyTribe Level 1 certification badge
curricula here.
- WRITING MASTERY COURSE
- FULL COPY COURSE
(LEVEL 1+2)● 23 modules, including specialized copy skills like:● Ecommerce● Nonprofit campaigns● Video scripts● Blog posts● AI mastery● and more● 7 challenges● 4 LIVE masterclasses● 10 past masterclasses● LIFETIME access to all videos + materials + calls● Moderated Slack community● Access to the CopyTribe network + community for life● The CopyTribe Template Vault● 2 certification badges!● CopyTribe Level 1 certification badge● CopyTribe Level 2 certification badge
FREELANCER
Take this track if you want to gain a bedrock foundation of copywriting skills PLUS everything you need to set up a promising business. Includes the full copywriting course plus 14 packed classes on processes, pricing, marketing, and client management.
- FULL COPY COURSE
PLUS - FULL BIZ & MARKETING COURSE● 14 modules● 3 challenges● 3 LIVE Masterclasses● 8 past masterclasses● LIFETIME access to all videos + materials + calls● The Portfolio-Pro LIVE Workshop● The Profitable Freelancer Template Vault●The Profitable Freelancer certification badge
CopyTribe 7.0 is a 7-month program that will begin June 25.
Need help or have questions?
Please contact us at hello@copytribe.co
Will I be able to upgrade to the Profitable Freelancer segment at a later date?
Yes, but the price will be higher. If there’s a good chance you’ll want to operate as a freelancer, consider locking in the package price now.
Concerns about the prohibition of paying and accepting interest (“ribbis”)
The nature of paying for a course is such that, for students who pay in installments, the total of all the installments is the real price. For students who elect to pay all upfront, the “upfront price” includes a discount that is awarded for early payment. Therefore, students who forfeit the early-payment-discount by choosing not to pay upfront are not transgressing the prohibition of paying interest (provided that the final installment is paid no later than the day on which the course ends). Additionally, students who receive the discounted price by electing to pay all upfront, are not transgressing the prohibition of receiving interest, since they begin receiving value immediately upon payment (they'll receive a proprietary PDF resource via email immediately after purchase).
NO RISK
A 30-day money-back guarantee for you
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We're so confident in this certification program, we offer a money-back guarantee. If you spend 30 days in this program and don't feel it's a good fit for you...
Just contact us and you'll get 100% of your money back.
NO QUESTIONS ASKED.
WHICH MEANS YOU HAVE NOTHING / NADA / ZERO TO LOSE.
So there's no risk. It's either money well spent, or money not spent.
Yes! You could totally find cheaper courses out there.
The reason: CopyTribe is not a digital course; it's a university-level program.
- because it works.
- because people actually complete it.
- because people actually FIND SUCCESS.
- because it’s a transformative program —
not just information you have to wade through.
We don't believe in offering self-paced courses that 90% of people never complete.
In our experience training 464 freelancers, the majority of them did not gain retainable knowledge from previously-taken, self-paced courses.
So CopyTribe includes live calls, but most importantly,deep accountability in the form of expert-critiqued homework challenges.
When you get
- live calls
- personal guidance
- expert critiques
this drives up the cost, but ultimately, makes the course worth your investment (because you actually complete it and gain the skills you need).
Most courses have ridiculously high drop-out rates.
Source: https://might-could.com/essays/online-classes-dont-work
This is not an online course
We get it — there are amazing courses out there that have loads of amazing content.
But that's exactly the problem.
Content overwhelm is real. It's hard to stay motivated and actually watch stuff when there's no social element, no accountability, and no challenges.
That’s why only 4% of people actually complete these courses.
We designed CopyTribe to address this exact issue
— and this is why we have an over 90% completion rate.
You know yourself well.
If you’re unlikely to succeed in a course without
mentoring,
deadlines,
community,
personal feedback on your work,
and accountability,
then CopyTribe is made for you.
Because despite the expense, it will ultimately help you achieve your goals faster and make back the money that much quicker.
We’ve heard this from dozens of graduates: that they’ve taken other courses, but CopyTribe is the program they completed — and the one that propelled them forward in their careers.
Frequently Asked Questions
What thoughtful people have asked before enrolling
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CopyTribe 7.0 is a university-level, cohort-based, mentorship program that
- comprehensively combines copy skills + business management skills — so you don’t just learn how to write good copy, you learn how to run a sustainable business
- integrates ultimate accountability with challenges, check-ins, and deadlines — so the videos and content don’t just sit there, languishing on your hard drive for eternity.
It's intense. 😊 It's a college-level program, equipping you with every copy fundamental you need to succeed.
Members invest 4-7 hours per week, on average. There are ~2 hours of class each week, and ~2 challenges per month that must be completed by the deadline (usually 1 week from the date it was assigned). Before you commit, make sure you’ll have the time and headspace to get the most out of 7-month, fast-paced program and ~bimonthly challenges that will prepare you to be a confident copywriter.
Those 4-7 hours will give you enough time for trainings + challenges + keeping up in Slack.
And by the end of this certification program:
- You’ll have the frameworks, formulas and research tips that take the guesswork out of writing, so copy comes MUCH quicker
- You’ll have learned client management + process techniques that will drastically cut down the (unbillable) time you spend on client back’n’forth
- You may even have a beautiful portfolio + LinkedIn profile in place. Those things take forever to do on your own.
We totally understand. It's hard to properly complete a university-level program when your plate is overflowing and your life is very busy. If you feel like you're about to fall apart and you're at your breaking point, then this is not a good time for you to take this program.
If you're very busy but you can fit 4-7 hours a week into your schedule to dedicate to this program, then we warmly recommend you to take it. It only comes once a year and next year is not necessarily going to be any less busy for you.
You'll get video recordings of the modules dripped out each week, and we'll have monthly live Q&A sessions. The videos are, on average, 60 minutes long and will be released 1-2 times per week.
The Profitable Freelancer course is for you if you want to secure a more sustainable freelance business.
If you want to finish CopyTribe with deep knowledge about how to run your business and manage clients — the modules, masterclasses, challenges, cheatsheets, and templates in the Profitable Freelancer c will fast-track your growth as a freelance copywriter and enable you to freelance more successfully.
If you know you want to only work in-house or for agencies, and not do any work for private clients, the Confident Copy course is enough to give you the skills you need.
No. You will have lifetime access to the recordings, which you can watch via our course platform.
Yes, they do! And no hard feelings. Sometimes, it's simply not a fit. So feel free to try it out and you will get your money back in full if you'd like to pull out.
Yes, I am definitely using marketing techniques to promote this course — I'd be a terrible teacher if I didn't! I use the very techniques I teach my students, because they're effective.
That said — any copy I write is about persuading the RIGHT person to join and get value.
If you're not a good fit, we’ll persuade you not to join the program.
And if you ARE a good fit, I will use every technique in my arsenal to help you make a sound, informed decision, because I believe in this program — I know it works, and I want you to be able to access the transformational outcome and career it offers.
Michal personally delivers every module and you can ask her questions
a) during her weekly hours in Slack and
b) during the monthly live Q&A calls.
In addition, multiple other experienced writers are available to answer questions in Slack throughout the week.
Yes, but the price will be higher. If there’s a good chance you’ll want to operate as a freelancer, consider locking in the package price now.
Yes. Scholarship applications will open June 21.
However, scholarship applications will not open until registration has closed, so if you don't get chosen to receive a scholarship, you won't have the opportunity.
Remember: investments have returns.
And this is an investment in YOU.
Here’s how long short it took for CopyTribers to earn back their investment in the course:
“Within one month, from one work-from-home client.”
— Chaya Valier
“In the first month of the course!”
— Batya Steinherz
“In just one month!”
— Penina Ostroff
“Earned it back during the course!”
— Ruchoma Dworetsky
“Made it back from just one job — my first! — during CopyTribe!”
— Racheli Fakheri
“Within just 3 months of starting CopyTribe — including the cost of the VIP track upgrade!”
— Chani Lipschutz
“Made back the course investment during the actual course, and made back the VIP investment within a month afterward.”
— Shevi Handelsman
“It took about 3 months from the end of the course — and I took the course twice!”
— Gila Arnold
Yes, I am definitely using persuasion techniques in the marketing of this program —
I'd be a terrible teacher if I didn't! I use the very techniques that I teach my students, because they work.
BUT it's about persuading the RIGHT person to join and get value.
If you're not a good fit, we’ll persuade you not to join the program.
And if you ARE a good fit, I will use every technique in my arsenal to help you make a sound, informed decision, because I believe in this program — I know it works, and I want you to be able to access the outcome and career it offers.
All this said —
we invite you to hear it directly from CT grads themselves. If you’d like to speak directly with a CT grad,
cand we’ll connect you with a graduate who is similar in terms of background and life situation.
LASTLY: you don't have to trust me. Test-drive the program for 30 days.
IF it's not a good fit, you’ll get your money back — no questions asked.
We've had plenty of people take us upon this offer, and we're always happy. You know yourself and your family and your life situation best. So no need to trust me — try the program and decide for yourself.
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"Drastically improved my copywriting skills"
What I love most about CopyTribe is how it makes learning copywriting incredibly approachable and less intimidating. The lessons are broken down into simple, easy-to-understand concepts that are actionable and have helped me drastically improve my copywriting skills.
The challenges kept me engaged and motivated. They tested my abilities and pushed me beyond my comfort zone. What was even more fantastic: having a knowledgeable coach review my work and offer guidance, especially for someone like me who tends to be overly self-critical.
And the Slack community was an absolute gem! It provided a cozy corner where everyone could share ideas, ask questions, and get feedback in a supportive and positive environment.
— Laila Taleb , Conversion Copywriter
“Gave me the confidence to tackle any project”
I joined CopyTribe with two big goals: gain real-world experience and master the strategic side of copywriting. CopyTribe delivered on both!
Through the challenges, I explored different writing styles, discovered my strengths, and figured out which type of copy I enjoy most. It wasn't just theory — it was hands-on learning with real-world applications.
But the real gem was unlocking the strategy behind copywriting. CopyTribe equipped me with the tools to understand what makes copy tick. This gives me the confidence to tackle any project with a clear plan.
Beyond the curriculum, the challenge feedback was invaluable. Expert insights helped me refine my skills, identify areas for improvement, and most importantly, boosted my confidence in my abilities.
I no longer feel like a newbie. I feel like a competent copywriter with the skills and strategy to succeed.
— Nev, Copywriter
- WRITING MASTERY COURSE
- LEVEL 1 COPY COURSE● 13 modules● 4 challenges● 4 LIVE masterclasses● 10 past masterclasses● LIFETIME access to all videos + materials + calls● Moderated Slack community● Access to the CopyTribe network + community for life● The CopyTribe Template Vault● CopyTribe Level 1 certification badge
curricula here.
- WRITING MASTERY COURSE
- FULL COPY COURSE
(LEVEL 1+2)● 23 modules, including specialized copy skills like:● Ecommerce● Nonprofit campaigns● Video scripts● Blog posts● AI mastery● and more● 7 challenges● 4 LIVE masterclasses● 10 past masterclasses● LIFETIME access to all videos + materials + calls● Moderated Slack community● Access to the CopyTribe network + community for life● The CopyTribe Template Vault● 2 certification badges!● CopyTribe Level 1 certification badge● CopyTribe Level 2 certification badge
FREELANCER
Take this track if you want to gain a bedrock foundation of copywriting skills PLUS everything you need to set up a promising business. Includes the full copywriting course plus 14 packed classes on processes, pricing, marketing, and client management.
- FULL COPY COURSE
PLUS - FULL BIZ & MARKETING COURSE● 14 modules● 3 challenges● 3 LIVE Masterclasses● 8 past masterclasses● LIFETIME access to all videos + materials + calls● The Portfolio-Pro LIVE Workshop● The Profitable Freelancer Template Vault●The Profitable Freelancer certification badge
CopyTribe 7.0 is a 7-month program that will begin June 25.
Need help or have questions?
Please contact us at hello@copytribe.co
Will I be able to upgrade to the Profitable Freelancer segment at a later date?
Yes, but the price will be higher. If there’s a good chance you’ll want to operate as a freelancer, consider locking in the package price now.
Concerns about the prohibition of paying and accepting interest (“ribbis”)
The nature of paying for a course is such that, for students who pay in installments, the total of all the installments is the real price. For students who elect to pay all upfront, the “upfront price” includes a discount that is awarded for early payment. Therefore, students who forfeit the early-payment-discount by choosing not to pay upfront are not transgressing the prohibition of paying interest (provided that the final installment is paid no later than the day on which the course ends). Additionally, students who receive the discounted price by electing to pay all upfront, are not transgressing the prohibition of receiving interest, since they begin receiving value immediately upon payment (they'll receive a proprietary PDF resource via email immediately after purchase).
NO RISK
A 30-Day Money-Back Guarantee for You
I am so confident in this training program, I’m offering a money-back guarantee. If you spent 30 days in this program and don't feel it's a good fit for you....
Just contact us and you'll get 100% of your money back.
NO QUESTIONS ASKED.
WHICH MEANS YOU HAVE NOTHING / NADA / ZERO TO LOSE.
So there's no risk. It's either money well spent, or money not spent.
But you won't get any value if you don't click one of those little buttons above.
Which is a shame.
The Profitable Freelancer is for copywriters who want to freelance.
In it, you’ll learn crucial skills:
How to find clients
How to manage clients
How to price projects
How to sell your services
How to create professional processes
and more.
If you want to freelance successfully, the Profitable Freelancer will save you from learning these the hard way.
(If you want to be an in-house or agency copywriter, you will benefit from the skills taught in the Profitable Freelancer, but they’re not crucial.)
Speak directly to a grad
We get it.
You want to speak to someone who's done it. You want to hear directly from them about their experience, and ask them questions that are important to you so you can make the right decision for you.
We have dozens of CT grads who are happy to honestly share their experience with you.
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Get in touch with us and we'll match you with several grads
who are in a similar situation or stage.
will take you from $2K months to
6-figure copywriter in one year
— this is not for you.
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— and see good results.
This opportunity
comes once a year
And consider this:
Any interactive copywriting program costs $3-5K — and that's without personal critiques or mentoring.
Plus, most copywriting courses focus on copy skills only and don't give you any of the tools you need to understand how to market yourself and land actual clients.
CopyTribe is a unique, foundational program that you're actually going to complete — and emerge from with every skill you need to succeed, plus a strong network and community to support you throughout.
And this price is for this cohort.
To date, the program price has increased each year.
So, if you’re looking to launch or uplevel your copywriting career
— and you have the ability to invest in it now — the time is ripe.
To sum it up
If you're a strong writer who wants to:
- Stop winging it...and winging it
- Command respect from your clients
- Feel confident you know what you're doing
Then I'd love to welcome you into CopyTribe 7.0.
I can't wait to meet you. 😊
Remember: it's just a test drive. You can try it out, see if it's a good fit, and decide for yourself.
Zero risk. 30-Day Money Back guarantee
Contact us here if you'd like to be put in touch with a previous grad directly.
DISCLAIMER: While many of our graduates have made back their money within a few months of finishing the program, and while many of them enjoy consistent, high-income months, enrolling does not guarantee results. We do not promise that after this program, you will get a steady stream of high-paying clients, or land your dream job. What we do promise (based on training 464 freelancers over 6 cohorts): if you’re a strong writer who invests the time to learn what we teach and put it into practice, you will have the foundational skills every copywriter needs to succeed.